The chameleonic evolution of menswear over the past decade or so has opened up an opportunity for some truly liberating experimentation in formalwear. Nobody embodies this ethos quite like Richfresh, who's managed to carve a lane for himself with an eponymous brand comprised of kaleidoscopically colorful suiting and fully tailored iterations of tracksuits.
With a career spanning well over a decade, Fresh has gone from a tailor for dry cleaners in Memphis to now providing custom garments for the likes of Steph Curry, the Weeknd, John Legend and so many more. We caught up to hear some of the lessons Fresh has learned from this journey, the importance of finding your audience and the future of menswear.
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