PUMA and P.A.M. have created a collection that blurs the lines between streetwear and outdoor clothing- the PAM/PUMA BIO/VERSE, which aims to reconnect with the concepts of nature and community. Established in the year 2000 by Misha Hollenbach and Shauna Toohey, P.A.M., which is short for Perks and Mini, is a Melbourne-born and based brand that has become known for their approach to blending fashion graphic design, art, music and nightlife.
This first-ever PUMA x P.A.M. collection features adventurous silhouettes with bold graphics and all-over prints with a psychedelic edge, which is inspired by the South American plant yareta.