Get ready for an unforgettable experience in the metaverse. Today, Roc Nation in collaboration with CYBR, is launching The Harder They Fall soundtrack’s virtual metaverse experience in celebration of the recent film and soundtrack release.
In order to experience this special event, all you need is a web browser to immerse yourself in the visually pleasing virtual world of Redwood City. Once you visit the link, you will be teleported into the virtual world of Redwood City where you are able to explore the grounds of The Harder They Fall.
Within this metaverse, you can listen to the entire soundtrack, which is produced by Jay-Z himself, as well as visit sets and scenes from the film.
Wander around the church where you can interact with the official movie trailer, explore the train which features unique art, step inside Mary’s Stagecoach where you will gain access to the official merch store, and have fun at the hotel—where you have the opportunity to play an interactive game and even win prizes!
Additionally, inside the saloon viewers will be able to watch an exclusive live-streamed panel discussion with chosen cast members from The Harder They Fall and the original soundtrack's artists about their creative processes behind the production of their project.
As a participant, you will enjoy even more perks and surprises with The Harder They Fall cast and artists as you explore the metaverse space.
This exclusive collaboration cements Roc Nation as the premier music label entering the metaverse, bringing together innovators from music, culture, and entertainment in a completely virtual environment created by CYBR utilizing Epic Games’ Unreal Engine.
