In all reality, we already use digital coupons on a daily basis. Whether we are adding a coupon code to our purchase at the time of checkout, or redeeming our free small fry on the McDonalds’ app, as humans, we are attracted to the idea and ease of use of digital coupons. So, how can NFTs be used to make coupons even better?
NFTs can be kept as coupons inside a single digital wallet, meaning all the coupons you've collected will be organized in an easy to view manner, all in one place. Also, since the coupons are stored in digital wallets which can be viewed by public eyes, means that the companies providing these coupons have potential for more exposure.
As well, smart contracts have the ability to automatically deactivate any coupons which may expire, and provide all the terms for the coupon within the NFT. Additionally, you can sell and trade your coupons on NFT marketplaces, making coupons not only a way to save money, but also an option to make some money.
One more thing to consider is that NFTs could be used in the metaverse as virtual coupons. As more companies such as Nike and Sony make their way into the metaverse, they will look for a way to provide their beloved customers with discounts and special promotions. NFTs are a great option for this purpose.