Travis Scott has quickly risen through the ranks of high-profile sneaker collaborators. His partnership with Nike and Jordan Brand is largely considered the most exciting and influential in sneaker culture right now. And yes, that includes Kanye West, Pharrell Williams and even Virgil Abloh collaborations (now that the feverish run of Off White’s “The Ten” is in our rearview).
While towering in its ability to generate hype and move SKUs, Scott’s partnership is still very young. He has only a handful of collaborative releases to date, some of which were only for friends and family, owned by few and never released for purchase. This exclusivity (and scarcity) speaks to just how much energy is behind Scott. Everything he touches quickly becomes grail-worthy. “The shoes stand up on their own. Even if you’re not a fan of his music, it’s an Air Jordan with authentic storytelling not pulled from an obscure photoshoot from 1991 during Michael Jordan’s heyday,” affirmed Complex’s Matthew Welty.
Scott is at the height of his powers both musically and creatively, and the anticipation surrounding his upcoming Air Jordan 1 release on May 11 has now reached a fever pitch. Arguably the most anticipated sneaker release this year, Scott’s Air Jordan 1 has been sought after by sneakerheads for months. Here, we detail La Flame’s top five Nike (and Jordan Brand) collaborations.