TOMs and Wildfang Link Up For a Collaboration

TOMs x Wildfang are making a style statement while also making a positive change in the world. Launched last week, the TOMS x Wildfang collection marks the second time the two mission-driven brands have partnered for a collaboration that makes an impact. The trend-forward collaboration features a double-breasted blazer, cropped pants and two new TOMS footwear silhouettes.

ONE37pm spoke with TOMS’ Chief Marketing Officer Ian Stewart, and WILDFANG founder + CEO Emma Mcilroy to learn more about the project.

ONE37pm: Congratulations on this second collaboration! How was it teaming up again for the second time?

Emma Mcilroy: It's always fun to work with a partner with a shared vision to create an impact and some dope product.

Ian Stewart: Always a pleasure to work with the WILDFANG team. We’re so excited to get this collection out into the world and believe it does a great job exemplifying both brands’ values.

ONE37pm: What inspired the designs behind the four pieces included in the collection?

Emma Mcilroy: We started with our best-selling styles—the WILDFANG double-breasted suit & TOMS classic Alp. We then drew inspiration from our charity partner GirlForward. These young women are unbelievably inspiring. We learned a ton from our convos with them. Most of all, having an ecosystem around you is critical to being able to thrive -- having a community and connection are what allow us to not only exist but succeed. We brought that connection through in the design through the solar system patterns and graphics -- the system in which we all exist and are all connected.

Ian Stewart: Both TOMS & WILDFANG wanted to focus the collection’s design on GirlForward and how they provide safe spaces for girls. WILDFANG presented the idea of a safe space, and both brands did a literal interpretation of it by creating a space-inspired print. Bringing the ideas of your Orbit, systems of support, reaching for the stars, and support structure to life. You’ll see this print on the Classic Alp and suit from the collection.

We also wanted a sandal that would pair perfectly with the suit, so we used the bright Arcadian Green from the suit’s space print to create an elevated leather Mallow Crossover. And fully tying the collection together, you’ll find the same space print on the lining of the sandal as well, giving confidence to the women who wear it.

ONE37pm: Anything else planned as we approach summer?

Ian Stewart: We have a number of exciting launches coming this summer! This includes introducing new colorways to our Fenix silhouette, the third and fourth parts of our 2022 Artist Series, and a collab with a trendy NYC streetwear brand.

Fashion Spotlight: As usual, we have a fashion spotlight for you guys. Our spotlight is Fossil’s newest handbag launch,  the Liza.