Meet Steve Natto. A TikTok and YouTube sneaker creator with quite a bit of experience in the sneaker industry both in front and behind the camera. A quick look at Steve’s TikTok page will show reviews of some of the latest sneaker drops and collaborations such as the Stranger Things x Nike collaboration from earlier this year, the MSCHF x Jimmy Fallon shoe collab, the CPFM x McDonalds new release that dropped yesterday (which you can check out here), the Australian Dunks, the new J Balvin’s, and plenty more.
A sneaker is not official until Steve gets his hands on it, and we caught up with him yesterday to learn more about his growing sneaker success in content creation.