12 Days of Christmas Spotlight: Pythia's Journey From a College Dorm to Sold Out Collections

Pythia was founded by Jack Lyons as a collegiate student at the University of Arizona who was inspired by the likes of Shark Tank, and the realization that instead of buying huge luxury brands, he could in turn create his own clothing from scratch. Lyons purchased a sewing machine to create zipper customs for his Converse, which quickly turned into tinkering with t-shirts and custom pants. From there, Lyons created a set of 72 hoodies called the “Prototype,” and four years later, Pythia is currently sitting at 30,000 orders and counting.

We love Pythia because of their motto “If you can make someone’s day, you should,” and their passion for giving back to the community. We also love the fact that Lyons is an advocate for young designers learning about the importance of sewing (he is currently in a partnership deal with international sewing company Bernina). And, of course, we love the clothing, constantly having our eyes and ears out for potential new drops.

The Mystery Boxes that dropped the week of Thanksgiving were pretty dope. The boxes contained items from the past two years along with 1/1 hoodies, unreleased jewelry, unreleased hoodies, and accessories. Creative and clever.

That same week, Pythia brought back a few of their all-time favorite items to go along with the mystery boxes, which was neat as well.

Collection 15 was a Halloween-inspired collection full of orange, black, and spiderwebs. Definitely one of the coolest moments from the brand this year.

The Lone Ranger Jacket that dropped in September was very nice if we say so ourselves.

And so was the Pythia Flacket from July, which had woven tweed fabric that glistened in the sunlight, quilted satin lining, frayed edges, and barbed wire star zipper cuffs with a leather strap.

And last but not least, the exclusive custom-designed sneakers.