Summer, aka prime outside time, is almost here. Hiking, biking, surfing, sailing, golfing—however you like to spend your days, it’s all about staying active, making the most of the season, and looking good doing it. Where to start? At the crown, of course, with the 9SEVENTY™, a cap that’ll suit your style and stand up to whatever you throw at it. This brand-new look from New Era ticks all the boxes from silhouette to performance, but don’t just take our word for it. We partnered with some of the most on-the-go influencers we know to put the 9SEVENTY™ to the test. Here’s how it went down.
style | Sponsored by New Era
These On-the-Go Influencers Have Chosen a New Favorite Cap: The New Era 9SEVENTY™
By: ONE37pm Editors
Published May 6, 2024
@ridgelenny A day at the beach with the NewEra #9SEVENTY 🌴 @neweracap #neweraambassador ♬ original sound - Ridge Lenny
For big wave surfer @ridgelenny, caps are a nonnegotiable. Not only do they provide sun protection, but they’re the perfect thing to throw on post-ride and elevate any fit (and hide messy hair). Ridge wore his 9SEVENTY™ for a day out on the water and instantly loved the semi-curved visor that keeps him out of the sun and the performance technology built in via the treated sweatband. (It has both COOLERA® moisture-wicking and MICROERA® anti-microbial technology.) The stretch sweatband and adjustable closure also stays fitted and comfortable all day. “It combines New Era’s classic styles with something that’s new and fresh,” he says. “I think it’s going to become a mainstay in my collection and something I wear on a day-to-day basis.”
@jessicarosepnw I finally got to try out the new 9SEVENTY caps from @neweracap and I’m such a fan! #NewEraAmbassador #ad ♬ Good Feeling Pop - Zlotnikov Volodymyr
@jessicarosepw is never not outdoors, documenting her hiking, camping and skiing adventures in the Pacific Northwest for her half a million followers. She takes the 9SEVENTY™ out for a spin in the woods and praises the moisture-wicking sweatband and modern stretch-snap silhouette, which makes for a fit so comfortable, she actually forgot it was on her head. Plus it’s fashionable, coming in versatile fabrics like heather and rip-stop nylon, as well as a variety of seasonal colorways and basics, like black, blue and gray.
The verdict: The New Era 9SEVENTY™ is the perfect cap for every adventure. Shop your next new fit below.
