In a time where high-end luxury brands are co-opting streetwear, Milfdad isn’t afraid to embrace its streetwear origins. Since the first collection dropped two years ago, Milfdad has gained the attention of fashion figures like Yung Gravy, NLE Choppa, YNW Melly, Smokepurpp, Lil Tracy and more. All your favorite artists and celebrities can be found in Milfdad’s colorful tracksuits, sweatshirts and durags, as well as rocking the shoulder bag lined with stock prices and symbols.
The brand was founded by Ben Fine, who previously worked as a financial analyst, and Justin Butler, a multifaceted artist who studied English and film. The pair conceived the name Milfdad while on an acid trip in their hometown in New Jersey after Fine had quit his finance job to pursue a creative venture. After initially reselling streetwear pieces online, Fine translated his eye for identifying trending pieces into beginning his brand. In just under two years since Milfdad launched, the brand has made waves in New York City and is now being sold in boutique stores abroad. Hip-hop and rap artists have uniquely identified with the entrepreneurial spirit of the brand and Milfdad has established itself among artists and celebrities within the entertainment space. The founders aren’t afraid to fail or take chances to make an impact on the fashion industry. So far, their gamble is paying off.