Dropping this here early so you can mark your calendars. adidas x Stella McCartney have unveiled its SS23 campaign collection “ICONS,” which blends sports and style through contemporary cuts and high-performance pieces. The collection sees iconic adidas by Stella McCartney designs that are reimagined in staple shades of black, grey, white to provide new gen athletes with a timeless blank canvas to move with purpose.
Also, for the first time, adidas x Stella McCartney are featuring the Sportswear Run Shoe, which is an all-new gender neutral silhouette made from natural and renewable materials, as this the case with all Stella McCartney products. You can shop the collection on February 16th here.
Update: Last night, Stella McCartney hosted a legendary party in L.A in celebration of her 18 year partnership with adidas and to present its new Spring/Summer 23 collection. Kicking off the biggest weekend in music, the unique collaboration took over LA’s famous Henson Recording Studios for an iconic evening that brought together music and fashion.
A line-up of next-generation trailblazers and friends of the Stella McCartney house attended, including Alessandra Ambrosio, Matt Bellamy, Orlando Bloom, Sabrina Carpenter, Pauline Chalamet, Emma Chamberlain, Madelyn Cline, Noah Cyrus, Cara Delevingne, Nia Dennis, Phoebe Gates, Ivy Getty, Kim Gordon, Dave Grohl, Beck Hansen, Dree Hemingway, Kate Hudson, Paris Jackson, Norah Jones, Alicia Keys, Karlie Kloss, Charlotte Lawrence, Julian Lennon, Demi Lovato, Leslie Mann, Måneskin, James Marsden, Paul McCartney, Clara McGregor, Esther McGregor, Miguel, Orville Peck, Nicole Richie, Evan Ross, Diana Silvers, Benito Skinner, Ringo Starr, Anya Taylor-Joy, Tinashe, Tinx , Sofi Tukker, Liv Tyler, Scout Willis, Tallulah Willis, Shailene Woodley, Jaime Xie, and Truly Young.
A collaboration that has always pushed the limits, from sustainable innovation and sport style to working with pioneers across fashion, music and art, the party celebrated a partnership that continues to champion individual expression and inspires the new wave of trailblazers. Together, adidas and Stella McCartney are relentlessly committed to finding new ways to create and support a better future through the fusion of recycled materials and key performance technologies.