The Jordan Luka 2, Tulie Yaito x adidas and More Drops to Watch This Week

Tulie Yaito is best known for her brand Yaito and their popular knot and Keijō bags. Next week, she is teaming up with adidas on a reimagined iteration of the Forum Hi, a symphony of color and contrast.

“adidas superstar shelltoe was the first pair of sneakers I owned and to have the opportunity to design a shoe with the brand is a full circle moment,” said designer Tulie. “This collaboration is bigger than myself. It’s about much more than just designing a sneaker but also advocating for women, especially those who look just like me, who came from little to nothing, who migrated with a mission, and fantasized about creating generational wealth and breaking boundaries.”

The exclusive sneaker retails at $130 USD, is female sizing 3-13 and will be available on July 8, 2023 at select retailers and in the adidas CONFIRMED app. 

The Jordan Brand has officially revealed the details for the Jordan Luka 2 which is an evolution of the Luka 1, which will present five different colorways over the course of these next three months. The schedule looks like this:

• Quai54 (RETAIL: June 23 in Europe, July 8 globally): Quai 54 is the world’s biggest streetball tournament. This colorway celebrates the 20th anniversary.
• Luk.AI (RETAIL: July 11, early access July 5): Luka is embracing what’s next with Luk.AI, which is the core inspiration to the Luka 2 “Luk.AI” colorway.
• Nebula (RETAIL: July 27): Leaning into the deceptive prowess that Luka has on court, the Luka 2 “Nebula” colorway pays off one of Luka’s favorite PEs from his past – the Air Jordan XXXV Low “Cosmic Deception.”
• Matador (RETAIL: August 3): Inspired by previous PEs and his early professional career in Madrid, the Luka 2 “Matador” colorway features a blend of teals on the upper with metallic gold logos and speckles.
• Lake Bled (RETAIL: September 14): When Luka is in his bag, his game is a lot like his home country of Slovenia—a beautiful expression of efficiency.

Very exciting for Luka fans.

This week, Noon Goons is dropping its Fall Winter 2023 collection: a perfect encapsulation of Southern California youth. The collection is comprised of graphic tees, sweats, quilted flannels and more—featuring the traditional Noon Goons color palette of black, white, gray, and baby blue injected with pops of neon green and pink.

The Noon Goons Fall Winter 2023 collection is made in Los Angeles, produced in an extremely limited quantity, and ranges in price from $55-489 USD. All pieces are available for sale now at NoonGoons.com, the Noon Goons Factory Store, and select global retailers.

Building off last week's announcement of their new collaborative silhouette with BEAMS, Reebok is now officially adding the CLUB C BULC to the Club C family with an OG white/gum and black/gum colorway.

The CLUB C BULC will be available in these two inagural colorways on Reebok.com for $100 MSRP beginning July 8. The CLUB C BULC will be available in additional colorways
on Reebok.com throughout the year.

Berluti is presenting their Spring Summer 2024 collection, which reflects the contemporary culture of masculine dress codes rooted in modern designs. The collection is a study of contrasts that shapes authentic garments and accessories relevant for today. Charbonnier jackets, windbreakers, unstructured jackets, and super-light knitwear are just some of the components that make up the collection, which is available to shop now via the Berluti website.

The second drop from the Oakley x Satisfy Running collection released late last week. The pieces from this second drop are part of the two brands' ongoing mission, "which reimagines sunglasses and apparel to present a whole new approach to running equipment."

Some of the pieces have already sold out, but you can still get your hands on a few of the pairs of technical shorts and hat featured in the collection.

Jil Sander has just unveiled their Men's Resort 2024 collection, which continues to explore the possibilities that arise fusing elements commonly considered opposites through luscious high-collared tops, T-shirts, mesh shirts, and knits. The SS24 Collection blends together menswear and womenswear, which is full of diverse pieces that are of the utmost quality.

STAUD, the Los Angeles-based fashion brand, announces the launch of its new dedicated Pickleball collection, STAUD COURT. Expanding its design aesthetics into sportswear, the brand is introducing a full range of attire aimed at the rapidly growing community of pickleball, tennis, and court sport enthusiasts.

The STAUD COURT collection also includes a collaboration with iconic American footwear brand, Keds, to create the STAUD x Keds The Court Shoe. Select pieces from the collection will feature Keds' hallmark style, offering customers a unique blend of the two brands' fashion-forward perspectives. These pieces are designed for pickleball enthusiasts on and off the court. 

In addition, STAUD has partnered with Saks Fifth Avenue to sell select pieces from the STAUD COURT collection. Customers can now find these exclusive designs on Saks.com and in select Saks Fifth Avenue stores. The STAUD Court collection is now available for purchase at www.staud.clothing, in STAUD stores, and with select pieces at Saks Fifth Avenue. Prices including accessories and Ready To Wear range from $95-$350.

Major League Soccer (MLS), Marvel, and adidas have announced that legendary Marvel Super Heroes will be featured on MLS merchandise as part of a three-part collaboration. Through this collection, MLS, Marvel and adidas will celebrate a period of tremendous momentum behind soccer in North America and provide new ways for both MLS and Marvel fans alike to engage with the sport and characters they love. The unique product offerings, mixed with creative design elements, position MLS and Marvel at the intersection of sports and fashion as they celebrate the cultural moment surrounding heroes on and off the field.

You can shop the collection now.

Leopine has just unveiled their Summer 2023 collection, which approaches the season in vibrant and bold colors. Leopine's products are handcrafted in Europe from scratch with special attention to details, and enjoyed in more than 90 countries, and this collection represents what every watch collector dreams of. You can shop the capsule now.

Abel Honor New York is launching their latest collection “New Wave," which draws inspiration from the nostalgic 90’s era and the future of fashion by integrating grunge with the sophistication of couture. Abel Honor New York founder Kate Wasserbach designed the collection to represent a new era in the fashion industry: high-fashion streetwear, which is inspired by the punk subcultures of London, Tokyo, and Manhattan.

Armed with a bold vision to seek change and challenge the fashion industry norms, AHNY is dedicated to giving back to the community that inspired it all, donating 15% of select style proceeds to the 9/11 Memorial. 

Blazers, coats, banker shirts, knitted polos, twin-sets, argyle knits, jeans and chinos make up the collection, along with round-toe Chelsea boots and sandals, ballet shoes, oversized bags such as the suede Pebble bucket and Puzzle Fold totes. You can find more information on LOEWE SS24 men´s runway collection on www.loewe.com.

The new location houses the full lifestyle offering of Jimmy Choo's women's collection, including shoes, handbags, eyewear, small leather goods, soft accessories, fragrance, and a special selection of pieces from the brand's iconic Bridal collection, along with menswear, a growing category for the brand, which completes their growing collection.

Jimmy Choo’s newest showroom inside Atlanta’s Phipps Plaza is located at 3500 Peachtree Rd NE, Atlanta, GA 30326.