If you are looking to dive into the sneaker resale game or cop a cool pair of kicks without getting scammed, this is the article for you.
Over the past decade, sneaker empires like Nike and Adidas have been releasing limited-edition sneakers. The main point behind the ‘drop’ or release of the sneaker is maintaining a hype around the shoe. Brands know that they would no longer be rare or sought-after if they made a surplus of sneakers, therefore putting the resale market into extinction.
As these brands continue to stay aware of the hypebeast culture, it is essential that sneakerheads and buyers alike know the multiple flaws of the sneaker resale market.
Circling the web is the one and only black sneaker market. This is where a multitude of fraudulent transactions take place. For multiple reasons, this occurs, and most specifically, the lack of knowledge on the industry. Seeing this as an issue, I decided to jump right into researching ways to properly join sneakerheads in collecting the hypest shoes in the game.
Here is a beginner’s how-to spot fake sneakers guide—filled with tips, tricks, and insight on the world of sneaker authenticity.