Following a successful release in June, AFROPUNK and adidas have once again collaborated on an inspired release of the TRIPLE PLATFORUM, and this time around they are tapping bionic model, singer, and motivational speaker Marsha Elle as the face of adidas Originals + AFROPUNK’s ‘Live the F@%k Out Loud’ campaign.
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Adidas Taps Bionic Model and Singer Marsha Elle For New AFROPUNK Campaign
The model and singer is the face of ‘Live the F@%k Out Loud’
Adidas/Michael Caloca
adidas Afropunk / adidas
‘Live the F@%k Out Loud’ embraces non-conformity and living unapologetically, which represents Marsha to the fullest. The new TRIPLE PLATFORUM sneaker also mirrors these values through its aesthetic, reimagining the iconic triple platform design with AFROPUNK’s sleek black & white silhouette, which also represents the brand’s non-conformist spirit.
Never letting anything, anybody, or any obstacle stand in her way, Marsha has refused to let any setback pull her back transforming her lifelong condition into a power. From notching her first hit “Hallelujah” at 17 to becoming a leader in the body positivity movement, and now working towards using her experiences to empower others. Marsha is the perfect brand ambassador and role model. We spoke to Marsha about what it means to be a part of this campaign.
ONE37pm: Congratulations on becoming the face of adidas Originals + AFROPUNK’s ‘Live the F@%k Out Loud’ campaign! What has this experience been like for you?
Marsha: The experience was amazing; in particular I really dug the concept, because it aligns with my own values of living unapologetically. Working with the director was awesome too. Glad to be a part of it!
Marsha Elle / adidas
ONE37pm: What does “Living the F@%k Out Loud” mean to you, and how do you personally embody that in your life and career?
Marsha: It means to be free and limitless—whenever I feel like I am not challenging myself, I push harder. That’s part of the reason why I am exploring so many different avenues at the moment in my creative range. For my community, for the disabled community—I go hard for them and myself. That’s Living the F@%k Out Loud.
ONE37pm: You are truly a quadruple threat! You model, sing, you’re a motivational speaker, and completing your nurse practitioner l degree! How does each of these fulfill you?
Marsha: I try to only engage in things I am passionate about and are of service to others. I want to leave a positive impact on the world—a legacy.
I am no longer pursuing medicine but going off the last question, I’m currently healing in art, music, fashion, and activism, where I think I can make the biggest difference.
ONE37pm: adidas represents many of the values and traits that you have. How has it been being a part of the adidas family?
Marsha: adidas is a brand that is embedded in the culture; from Run DMC to Yeezy, to this collaboration with AFROPUNK. I’m elated to have been a part of this historic campaign, especially one that focuses on self-love and empowerment.
adidas Triple Platform / adidas
ONE37pm: Last but not least—there are a lot of people that look up to you and want to be able to do some of the things that you are doing. What is your advice to them?
Marsha: My advice is simple but important: be authentic to yourself. That will make your reach and interaction with your audience genuine and sustainable.
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