To some, a T-shirt is just the easiest, most nothing-to-see-here way to cover the upper half of your body so you can go out into the world and do your thing. To others, T-shirts are deeply personal; they’re artifacts from an important time in your life, or a way to show your appreciation for a cultural moment, figure or community you connect with.
These seven small but growing labels make T-shirts for the latter group, often by hand, replacing logos with arty designs and selling in small batches through independent channels. If you take your T-shirts seriously, or if you’ve ever had a dream of expressing your own creativity through the medium, read on below. (Follow these guys on Instagram while you’re at it so you can keep up with restocks, collabs and just generally live vicariously through them—we know we are.)