When the UFC held its first-ever event in 1993, the goal was simple: Determine which martial art form was most effective. Since 2016, the UFC has been owned by a group led by Endeavor (then WME–IMG), its owner Silver Lake Partners, Kohlberg Kravis Roberts, and MSD Capital, who purchased it for $4.025 billion. Dana White serves as the organization's President, as well as the face of the company.
Little did they know then, the company would become a multi-billion dollar enterprise and one of the most recognizable brands in sports.