But Malbon’s ability to see into the future of golf doesn’t end with fashion. He sees the ever-changing culture of the sport to also benefit from the expanding wonders of Web 3.0 and NFTs.
As I wrote those few little letters, “NFTs,” I could hear the eye rolls of all of the readers.
But hopefully, some of you who may not be as familiar with NFTs use this opportunity as a chance to learn something. Because the usage of NFTs in golf is one of the most simplistic ways of understanding the technology.
Malbon started the Buckets Club, an NFT group focused on the wonderful game of golf. Members of this club (AKA holders of this NFT) are given access to group tournaments throughout the year, that feature cool sponsors and wicked parties.
During Super Bowl Weekend, the group had its first members-only tournament in Arizona. From the looks of it, the Bucket Club had a riot.