Instagram and the NBA were a match made in heaven. One billion people use Instagram monthly and 63 percent of Instagram users log in at least once a day, according to Hootsuite. The NBA has always maintained an emphasis on building superstars and individual personalities. Instagram is perfect for establishing a platform for players to express themselves through their off-the-court interests.
Some players have been able to develop their own communities and connect with fans on a macro level. Whether it’s starting a business, selling a product or giving back through philanthropic efforts, here are the five most influential players on Instagram.