The Seven Highest Paid Athletes in College

• School: University of Southern California
• Sport: Basketball
• Born: October 6th, 2004

The most famous college athlete who's yet to play a single second of collegiate sports is undoubtedly Bronny James. Son of Los Angeles Lakers forward LeBron James, Bronny has basically been in the spotlight since he was born. Because of the ties that LeBron has to huge corporate entities like Nike and Beats by Dre, Bronny already has some big deals in place.

He will be playing for the University of Southern California Trojans in his freshman year of college.

• School: University of Colorado
• Sport: Football
• Born: February 7th, 2002

Deion Sanders sent shockwaves throughout the college football world when he announced he would be leaving Jackson State to coach the University of Colorado. He also brought along several players with him, including his son Shedeur Sanders.

Shedeur was the starting quarterback for Jackson State last season and amassed a huge following through his vlogs on YouTube. He's secured deals with companies such as Gatorade, PLB Sports, Mercedes-Benz, and more.

In his first year at Colorado, Shedeur has propelled himself firmly into the Heisman conversation. All eyes are on the Buffs this season as they look to make a push to the playoffs.

• School: Louisiana State University
• Sport: Gymnastics
• Born: October 1st, 2002

Louisiana State University gymnast Livvy Dunne skyrocketed to fame a few years ago after establishing a social media presence. First posting TikToks of prematch warmups or locker room moments, she began to build a massive following that ballooned into 11+ million followers.

Dunne is now one of the most famous college athletes on the planet and continues to use her fame to leverage brand deals. She has secured sponsorships and partnerships with brands like ESPN, Grubub, and Forever 21.

Recently graduating from LSU, Dunne continues to dominate the NIL landscape through her massively popular social media accounts and shows no signs of slowing down anytime soon.

• School: University of Texas
• Sport: Football
• Born: April 27th, 2005

If you have the 'Manning' last name, you're almost guaranteed a place in football royalty. Arch Manning's commitment hype last year was one of the highly publicized storylines in college football. After whittling down his list of possible schools, Manning finally committed to the University of Texas Longhorns.

He has yet to sign a single NIL deal because of the strict direction he has been given by his family in which he's not allowed to make deals until he establishes himself on the field. It makes sense that Manning's family is forcing him to earn his money on the field instead of just using his name.

• School: University of Souther California
• Sport: Football
• Born: November 18th, 2001

Caleb Williams entered the 2021 college football season with low expectations. He was Spencer Rattler's backup, one of the highest touted prospects in recent memory. After Rattler didn't live up to the hype, Williams stepped in and shocked the world.

He transferred to USC after that season and truly established himself as a top NFL prospect. After throwing for over 4,500 yards, 42 touchdowns, and winning 11 games, Williams was awarded the 2022 Heisman Trophy and now has established partnerships with major trading card companies like Leaf, Fanatics, and Topps.

• School: University of Colorado
• Sport: Football
• Born: May 18th, 2003

Travis Hunter is a wide receiver and cornerback for the University of Colorado Buffaloes. This is his first year with the Buffs after transferring from Jackson State alongside coach Prime and quarterback Shedeur Sanders.

In his debut against TCU, Sanders recorded 119 receiving yards as well as an interception on defense. He played for an astonishing 147 total snaps throughout the game.

• School: University of Oregon
• Sport: Football
• Born: February 25th, 2000

Bo Nix is currently the starting quarterback for the University of Oregon Ducks, and is currently playing his fifth year of collegiate football. He began his career at Auburn, where he put up an overall record of 21-13.

Last season Nix had the best year of his career, leading Oregon to a 10-3 season while throwing for nearly 3,600 yards. There is no question that he's is in the Heisman conversation to start off the 2023 season.