Omari: You used to work for The Source Magazine, how typical was it for you to bring sports news and a platform that was heavy into hip-hop and music culture?
Brandon: I already have relationships. So for me, I feel like it was able to bleed through if you will. I also think I learned a lot of business from The Source, more specifically, the owner Londell McMillan, and what I'll say is one of the quotes that he always used that I actually just tweeted. "You get what you negotiate, not what you deserve."
And to me, that is something that has carried over into other business dealings that I've had branding opportunities, not to be afraid to ask for what you want. I'm in business to not be afraid to open your mouth. So I think when I look back at those sorts of times, and they'll be laughing joke about this different office stuff that we had to deal with, to be honest with you, I didn't be ignorant to say that I didn't learn.
So I think I'm using hip hop as a platform, and basketball or football, even baseball have always been ominous, I think just on a digital wave when I was there. We were still catching up when the synergy between Twitter and Instagram and the write up's, but it gave me access. I covered the NBA All-Star Game in New Orleans in 2014 as a writer at The Source; 2015 All-Star Game at Madison Square Garden as well. So, you know, I think I learned a lot. It wasn't perfect, but it was where I needed to be at the time.