The rise of interest in European football in the United States has been significant over the past two decades with the increase of social media’s presence and the accessibility for consumers to watch matches around the world.
In 2022, an American fan can watch matches on a variety of platforms like ESPN+, Paramount+ and Peacock to take in their favorite team’s fixtures in Europe’s Big Five leagues, including the Premier League, La Liga, Bundesliga, Serie A and Ligue 1.
Why is this all so important though? Well, the growth of interest in the sport for fans across America has also piqued the curiosity of wealthy entrepreneurs in the U.S. and it’s led to their presence in Europe rising as well.
In the Premier League alone, eight Americans or American-backed ownership groups have at least a minority stake in what’s considered the top division in the entire sport, accounting for roughly 40% of all ownership.
The importance of American ownership presence in Europe can’t be overstated though because of the opportunities that will further arise in the coming years as a byproduct of Stan Kroenke’s stake in Arsenal or John Henry and Tom Werner’s controlling interest at Liverpool, as two examples.