Fitness has been a fascination with men and women for decades. Nowadays, everywhere you look, fitness is staring you in the face. Whether it is the fully equipped gym at the five-star hotel you booked or the ad you’re served on an Instagram story, health and wellness are more popular than ever and dominating in pop culture. In the fitness consumer market, wearables, or tiny devices used to track your body's performance and habits, are helping people track and reach peak performance. With a plethora of options on the market that offer various functionality, one wearable recently caught our eye: WHOOP. It’s a 24/7 coach to help you improve your body that is changing the way professional athletes, trainers and high-performance individuals optimize their operating system, consciously and safely.
The WHOOP Strap 3.0 is both lightweight and waterproof, and it’s bundled with a comprehensive membership that provides users with physiological data for improving sleep, recovering faster and training smarter. With a five-day battery life, WHOOP supplies members with accurate and efficient feedback to last them throughout the week. The subscription includes hardware, software and analytics around sleep, recovery and strain and costs $18 a month, which makes it one of the more affordable options on the market. Fascinated by the highly acclaimed health band that’s used by some of our favorite athletes like LeBron James and Keenan Robinson, ONE37pm sat down with WHOOP founder and CEO Will Ahmed to learn all about the wearable’s technology and his quick success story.