So, what can users expect when they sign on?
Spotify Island will allow artists to work and connect with their fans on exclusive merchandise for their in-game avatar, which will be available for purchase. While some have seen features like these as a form of microtransaction, Spotify promises to donate its portion of sales directly to the artists themselves.
Spotify has partnered with K-Pop artists SUNMI and Stray Kids to create merchandise designed around their personal aesthetics. In addition, Spotify Island will have a unique feature called K-Park, an experience dedicated to all things K-Pop. In the coming weeks, fans will have a chance to interact with SUNMI and Stray Kids in a one-of-a-kind experience.
Roblox will also let its users interact with artists, complete interactive missions, and unlock exclusive in-game content. Spotify has also integrated some features of its own UI into that game, such as its heart-shaped "like" icon.