To quote the late, great Stan Lee: "With great power comes great responsibility." Those who rise to prominence in any field—whether it be art, sports, business or truly anything—find themselves in a position of immense responsibility. The person at the summit has the opportunity to toss a rope back down to the base of the climb. In other words, to look out for, and help guide everyone else.
Since its inception in 2017, everything produced by Ikonick has been primarily created by one man: co-founder Jeff Cole. The canvas brand, which boasts an 8-figure a year revenue canvas brand, partnered early on with Gary Vaynerchuk and a laundry list of other notable licenses like the NBA, Muhammad Ali, the Peanuts and more. And now in 2021, they're making their biggest adjustment yet.
The brand's other co-founder, Mark Mastrandrea, tells me: "Ikonick was started when I was managing an artist, and found a need for affordable, trendy art in the market. Helping an artist who had never sold a painting to making 6 figures plus a year, was very fulfilling to me." In the last six or so months, as they approach a total site revamp, the duo has shifted focus to curation.