Gary Vee Expands VaynerSports to the Baseball Diamond and Beyond

VaynerBaseball, this new arm of VaynerSports, will be led by Greg Genske as CEO, one of the biggest sports agents in the game. Bringing more than two decades of experience in the sports agents business, Genske has also negotiated more than $4 Billion in athlete contracts throughout his career. Genske will also be bringing his partners from the GEM Agency with him. With a combined 50 years' experience in sports management, VaynerBaseball has all the potential in the world to become a powerhouse. Genske's excitement is palpable, saying: "Gary's visionary branding and marketing expertise will allow the concept behind the creation of GEM to flourish and provide our clients with access to a portfolio of services unmatched in the player representation industry."

Mike Neligan, a sports marketing superstar who has worked at VaynerSports for over nine months, will continue his work as the parent company's Executive Vice President. Neligan has worked with athletes, brands, and properties across numerous professional leagues, including the MLB, NBA, NFL, PGA, NASCAR, F1 racing and Esports.

He also has experience working with legendary athletes like Derek Jeter, Danica Patrick, Clayton Kershaw, Matt Ryan, Kevin Love, and Tiger Woods, so his experience, work ethic, and strategies will be invaluable to the agency.

"Today is a marquee moment in the world of athlete representation as we expand our offering into the world of baseball. When you add someone with the negotiation savvy of Greg to the disruption my brother, AJ, and I bring along with Mike Neligan's success marketing high profile athletes, you create an absolute force to be reckoned with," Gary had to say with regards to the announcement.

Justin Turner, All-Star third baseman for the Los Angeles Dodgers, will be one of the agency's first clients and will help pave the way for the agency to leave a giant footprint on the sports media landscape.