Whether it be in the form of flower, oil or serums, the legal marijuana industry is going to blow up. We’re betting that the industry will totally eclipse a slew of other vice industries in years to come. Like with any burgeoning field, it’s often difficult to determine who we’ll be talking about in ten years and who’s just saturating the market. So Rama Mayo—the president of Green Street—helped me round up 24 of the top Cannabis companies to keep an eye on.
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The Top 24 Cannabis Companies You Should Know
Companies to watch, selected with the help of Green Street president Rama Mayo
1. Pure Beauty
- Brand type: Cultivator / Lifestyle brand
- Key products: Menthol cannabis cigarettes / Little Strong Drink
The appeal is in the name. Pure Beauty is doing something unique in the cannabis space by emphasizing the aesthetic of both their online user experience and their product design. They’re still pretty early in their entry into the space, but their beautiful visual style and commitment to ethically growing their product make Pure Beauty an absolutely necessary cannabis company to keep an eye on.
2. Alien Labs
- Brand type: Cultivator / Lifestyle brand
- Key products: Flower / Smell proof bags
If you could get free weed forever, Alien Labs is where you should go. The brand’s flower is absolutely legendary; it’s the Don Perignon of weed. Of course, the best comes at a price, but the hefty price tag is absolutely appropriate. With some of the best cultivators in the game, Alien Labs is an absolute must-try brand for real flower aficionados.
3. Jungle Boys
- Brand type: Cultivator / Lifestyle brand
- Key products: Flower
Jungle Boys is a unique brand because of their position as both an incredible cultivator and a destination for buying. They have their own retail locations, their own cultivation and a pretty sick merch line. Jungle Boys represents a growing trend in the cannabis space: the conflation between weed companies and lifestyle brands. They don’t do any shows or expos, and sell all of their product themselves. The LA brand has been around since 2006, and will likely be one of the biggest companies in cannabis as we continue to watch the industry explode.
4. Cannacraft
- Brand type: Cultivator
- Key products: Oil / Lagunitas Hi Fi Hops
Cannacraft is different from some of the aforementioned brands because of their emphasis on oil. They do huge outdoor grows which are processed for oil, and are fast becoming one of the most revolutionary brands in cannabis. During the raging California fires of 2017, the Cannacraft owners let the Red Cross set up in their facilities. The brand is really the poster child of how to be a cannabis company that gives back, while simultaneously making huge strides in the production of weed products.
We also have to mention the breakout product of 2020, Cannacraft’s collab with brewery Lagunitas (a subsidiary of Heineken): Hi Fi Hops. The beer replacement contains 0 calories and 0 sugar, but still gives drinkers the refreshing buzz of a traditional beer. It’s an absolute game changer for not just the cannabis industry, but the beverage industry generally.
5. Henry's Original
- Brand type: Cultivator
- Key products: Pre-rolls
Part of what makes Henry’s so great is their commitment to farming and growing good outdoor flower. They’re mostly known for their pre-rolls, filled with weed grown in Mendocino County on the company’s property. Henry’s is farmer owned and operated, and is culturally a bit similar to many of the Northern California wineries, emphasizing a commitment to agriculture and building a beautiful space to grow. You can check out this Forbes article about their amazing fundraising efforts as well.
6. Country Cannabis
- Brand type: Lifestyle brand
- Key products: Good Neighbor flower
Country is meant to be a hard working weed, grown for people who like to smoke while remaining productive. Many of their strains are lower in THC dosage while maintaining a higher CBD dosage, reducing the fogginess of traditional smoking but with all the good stuff. If you want to learn more, check out the profile we did on the brand last year.
7. Cookies / Lemonnade
- Brand type: Retailer / Cultivator / Lifestyle brand
- Key products: Lemonnade's sativa flower
Cookies is the closest thing the Cannabis Industry has to a titan like Nike. Helmed by legendary recording artist and entrepreneur Berner, Cookies aims to embody what makes California unique, through fashion, cannabis, sports and music. The clothing line alone records profits which dwarf that of a lot of other cannabis competitors. Berner was originally a cultivator, but now partners with farms and other cultivators to create Cookies dispensaries. You can’t talk about Cannabis in 2020 without mentioning Cookies.
We’d also like to address Cookies’ sister company, Lemonnade. Founded in 2015 by Berner and Brett Wilson, Lemonnade is known for its amazing Sativa flower and beautiful aesthetic. They’ve collabed with artists like Rick Ross, Michael Corleone, and Run The Jewels, and their overall vertical integration (they use a seed-to-sale business model) gives them total control over their customers’ smoking and buying experience. If you’re a sativa-head, then Lemonnade might just be your brand.
8. The Cannabis Brothers
- Brand type: Cultivator
- Key products: Flower
The Cannabis Brothers is a family Cannabis company. Their flower is on the level of Alien Labs and Jungle Boys; their mission is truly just to grow amazing flower. It’s a 100% family business, helmed by two brothers. The owners are some of the nicest dudes you could possibly meet (The Cannabis Gardener and Payaso Grow are the OG brands, named after brother master growers Terence and Philip) in cannabis or any space, and their flower lives up to their standards.
9. The Originals / The Cure Company
- Brand type: Cultivator / Retailer
- Key products: Flower
The Originals and the Cure Company are an example of two brands working side by side in cannabis. The two brands are run by two iconoclasts; they work together to sell from their own dispensaries and also sell directly to other businesses. In addition to growing their own line of signature strains, The Originals grows select flower for Mike Tyson’s brand and Shavo’s brand 22Red. The Cure Company is partnered with the late great Nipsey Hussle on his Marathon OG strain. These two brands are the operation behind a lot of the biggest name releases in cannabis in the past few years.
10. Cream of the Crop
- Brand type: Cultivator
- Key products: Rest line
Cream of the Crop grows crazy flower, but unlike some of these other flower-first brands, they also have their own line of full spectrum oils. The brand’s commitment to healthy living manifests in their “Rest” line, which contains cannabis and other essential ingredients (including Coconut Flour, Beeswax, FSO, and their REST Terpene Blend, Melatonin, Valerian Root, and Ginkgo Biloba) to create a true rest-aid for cannabis users and non-users alike.
11. Trees By Game
- Brand type: Lifestyle brand
- Key products: Premium bud
As you may have guessed, Trees By Game is the cannabis brand brought to you by west coast hip hop icon, the Game. The flower is "hand picked" by the rapper, and the brand's stated mission is to "deliver CA’s highest quality flower to 'the real smokers.'" Like some of the other brands on this list, Trees By Game is a great brand for real flower aficionados looking for that upscale, premium bud.
12. Gas
- Brand type: Lifestyle brand
- Key products: Tiered flower
When you think about celebrities surrounding cannabis, one of the first people you think of should be 2 Chainz. Gas is majority owned by the rapper; he chose the name, the strains, and he chooses all the products. He is truly a weed aficionado and arguably knows cannabis better than any artist in the world. The brand sells multiple tiers of weed (something unique compared to some of these other brands), and funny enough, their best sellers are their highest end pre rolls and then their more affordable eighths of flower.
13. Vacation
- Brand type: Lifestyle brand
- Key products: Bud / Cool accessories
Vacation is fun. Their goal is to help you get in that Vacation mindset no matter if that means chilling with friends at a BBQ, watching a movie or sitting on the beach doing absolutely nothing. The company is a joint venture (pun intended) between Sho Labs and Green Street, and their weed is “grown by the best northern california stoners we could find.” The burgeoning company also boasts a great lineup of eye-popping accessories and a laid-back visual style.
14. Asterisk*
- Brand type: Lifestyle brand
- Key products: Artwork / merch
Asterisk is going to be the Avengers of the Cannabis space. Gary Vee and Juicy J are already among the investors in the brand, and they brought on legendary designer Cody Hudson to create the merch. Weed is merely one of many avenues Asterisk aims to capitalize on. Between their merch and high-profile investors, Asterisk is set to be a true lifestyle brand.
15. Jeeter
- Brand type: Lifestyle brand
- Key products: Live resin / Pre-rolls
Jeeter boasts the title of having the “#1 Pre-Roll in the world." The brand, which sells a wide array of pre-rolls, flower, concentrates and more, was born in Miami before expanding to California and other legalized states. Jeeter is much more than just a cannabis brand, with an expansive roster of apparel, experiences and more.
16. Wizard Trees
- Brand type: Cultivator
- Key products: Flower
Wizard Trees is a great cultivator based out of LA. Like a lot of the other cultivators on this list, they don’t sell flower direct to consumer but you can find where to get your hands on their bud on the website.
17. Wonderbrett
- Brand type: Cultivator / Lifestyle brand
- Key products: Flower that emphasizes flavor and terpenes
Founded in 2014, Wonderbrett grows some of the best flower around creating small batch, premium cannabis at their Long Beach, CA facility. You can find out where you can get your hands on Wonderbrett-grown products here.
18. STIIZY
- Brand type: Retailer / Cultivator / Lifestyle brand
- Key products: Live resin vapes
STIIZY has some of the most innovative vape tech in the game, comprising the industry standard for convenient and portable marijuana consumption. Something that sets STIIZY apart is the use of proprietary technology through the entirety of their vapes, allowing the brand to fully cultivate the entire experience of smoking. They’ve earned a cult following over the years, with good reason.
19. Cannabiotix
- Brand type: Cultivator
- Key products: Premium flower, live resin cartridges
The founders of CBX have been in the game for nearly 20 years, officially starting the brand in 2014. Today, CannaBiotix boasts one of the most expansive rosters of cannabis strains available on the market with one goal in mind: “to be able to provide their friends and family with the craziest weed they have ever seen or smoked.”
20. Lobo Cannagar
- Brand type: Pre-roll company
- Key products: Presidentes / Mini pre-rolls
Lobo produces a wide range of pre-rolls, most notably their Presidente cannagars—premium cigar-style wraps. It's one of the most luxurious smoking options on the market, combining the relaxing vibe of cigars with the heavy weed smoker culture of blunts. They also sell a really great pack of minis for a casual smoke on the go, which is their best-selling product. To learn more about Lobo, check out this profile we did on the brand's founder, Eduardo Whittington.
21. Houseplant
- Brand type: Accessories company
- Key products: Ashtray
While not a cannabis company that sells flower, Houseplant is a superb accessories company that produces some of the coolest luxury ashtrays, rolling trays and other ceramics around. Founded by Seth Rogen, the brand sells some incredibly ornate and beautiful pieces that can elevate any smokers experience aesthetically.
22. Sweet Flower
- Brand type: Cannabis retailer
- Key products: Flower
With 8 locations across California, Sweet Flower is a premier destination dispensary when it comes to buying the best bud available in the state. They give back a portion of their proceeds to the community and "reserve over 66% of our shelf space for LGBTQIA+, Female, BIPOC and Legacy -founded cannabis brands." Sweet Flower is located directly next to the home of the 420 Experience this year, and will be a convenient spot to pick up flower as guests attend the event.
23. Dutchie
- Brand type: Pre-roll company
- Key products: Dutchie pre-rolls
"Each Dutchie is made from 100% ground flower, all sourced from superior genetics grown by our in-house cultivation team. We harvest only the best flower and roll it into our all-natural papers. This gives each pre-roll a consistent quality, taste and potency." As opposed to a lot of ubiquitous pre-rolls which rely on much of the discarded parts of cannabis, the Dutchie pre-rolls are comprised of only the best flower grown in-house by the brand.
24. Puffco
- Brand type: Vaporizer company
- Key products: Peak Pro
Puffco is synonymous with vaporizers in the cannabis space. “I wasn’t doing it to make a ton of money, I really just wanted a better product than what existed in the market,” founder of Puffco, Roger Volodarsky, told us back in 2022. The brand launched in 2013, and one of their big innovations in the first few years was creating a vape system that didn’t rely on coils (or, god forbid, plastic wicks) and instead utilized a ceramic bowl. The Puffco accessories went through a few iterations, until the Puffco Plus launched in 2016—the culmination of all of the revolutionary tech Puffco was implementing into its smoking devices.
To this day, the brand remains one of the best options for buying trusted vaporizers.