In this case, Water & Music's goal seems to be centered around artist development, data comprehension, community building, and optimizing communication.
While the music world has changed drastically since the introduction of TikTok and Web3, everybody has been doing their best to keep up. Consider this your introduction to the guiding light that the music business needed, Water & Music.
To start off, let's first talk about just how fast things are changing in music. As TikTok and Web3 have become ingrained into the modern music world, things are much different than they used to be.
There's a much heavier reliance on things outside of what prior music biz experts would recommend. Since the label-dominated era when you couldn't get any traction without corporate backing, times have changed drastically.
Nowadays, the "best-case scenario" for artists is their own version of an independent career, at least until they have the leverage to secure mutually beneficial deals. With that being the case, there's a much heavier dependence on information.
While in the past, artists heavily relied on label reps to take care of just about everything, nowadays, those duties usually fall upon the manager.
Managers are essentially artists' business partners in music, and whether they know it or not, today's managers are in dire need of data-backed information.