The US Tennis Association announced today that the Open would be launching its first-ever NFT collection, intended to manifest a whole new world of fan engagement for the sport. From art projects to celebrity-backed collections, NFTs in 2021 have offered a unique world of community engagement never seen before. For the world of sports, these tokens foster a more dynamic and ongoing relationship between fans and their beloved athletes; the US Open's tokens are available now.
“Enabling fans worldwide to engage with the US Open in the NFT space is an exciting step, because it offers a number of accessible, modern and in some cases extraordinary ways to interact with the event and its champions in an increasingly popular digital realm,” said Kirsten Corio, Managing Director, Ticketing and Digital Strategy, USTA.