Snoop Dogg has been making noise in the NFT space for a while now, especially after recent news of people buying real estate in the metaverse just so they could be ‘neighbors’ with Snoop. Snoop’s album was just transformed into NFT assets, selling for $5,000 each, and sold $44 million worth of them in just 5 days. He also just made recent headlines for purchasing Death Row, and revealing plans to bring life back to the infamous label. Well, the LA rapper and entrepreneur just made it clear that Death Row will be revitalized in a way that music has never seen before: Snoop is making Death Row Records the first NFT label in existence. The NFT drop for his album, ‘BODR’ (Bacc on Death Row), is a brilliant proof-of-concept using the first Death Row release since the early 2000’s.
When asked about the purpose behind these intentions to make Death Row an NFT label, Snoop said,