Reddit released digital collectible avatars on their website and mobile app. Why does it matter? Because they have ~430 million monthly average users, according to their previous annual review.
When news broke that Reddit had onboarded 2.8M people onto blockchain technology, according to Dune Analytics, the NFT Community on Twitter took notice.
For comparison, OpenSea is the most popular NFT marketplace and has 2.3M users, according to DappRadar.