Johnnie Walker Announces Exclusive NFT Drop with BlockBar and Vayner3

Johnnie Walker has joined forces with BlockBar.com and Vayner3 to elevate the fifth installment in the Johnnie Walker Blue Label Ghost and Rare series, the "Johnnie Walker Blue Label Ghost and Rare Port Dundas."

"We are thrilled to partner with Johnnie Walker and the broader Diageo portfolio, as the company continues their journey in Web3, focusing on empowering creators and building exclusive community experiences that speak to their heritage, craftsmanship, and authenticity," said Avery Akkineni, President of Vayner3. "The latest Johnnie Walker Ghost and Rare x Ivona Tau collaborative launch on Blockbar.com will be an opportunity to deliver new and exciting experiences for both spirit collectors and the Web3 community."

The newest addition to the Ghost and Rare series explores the character of exceptional and rare whiskies from one of world’s most famous Grain Whisky distilleries, the Glasgow “ghost” distillery of Port Dundas. To commemorate the fifth installment in the series and the first release from Johnnie Walker Master Blender Dr. Emma Walker, collectors can secure 1 of 75 limited edition Ghost and Rare Port Dundas Master Sets exclusively available on BlockBar.com.

To create the NFT, Johnnie Walker engaged award-winning generative AI artist and photographer, Ivona Tau, whose inspiration draws from the vital element and force of nature, water was transformed into a unique work of art. Each of the 75 NFTs will differ, making them as rare as the whisky itself. The Master Set also includes:

• A digital NFT by Ivona Tau with groundbreaking generative AI artwork;
• A redeemable Johnnie Walker Blue Label Ghost and Rare Port Dundas bottle featuring the signature of Johnnie Walker Master Blender, Dr. Emma Walker;
• The digital twin NFT bottle of Johnnie Walker Blue Label Ghost and Rare Port Dundas;
• Ghost and Rare token holders get a chance to receive early access to the next exclusive DIAGEO release on BlockBar.com;
• Exclusive access to an enlightening conversation between Johnnie Walker Master Blender Dr. Emma Walker and world-renowned digital artist Ivona Tau.

Honoring the trailblazing achievements made by Emma Walker and Ivona Tau, Johnnie Walker will help create more opportunities for women to achieve their goals by awarding business grants in collaboration with long-term partner IFundWomen. 

IFundWomenis an ongoing partner in the Johnnie Walker ‘First Strides’ initiative, which aims to celebrate and enable people and organizationsmovingculture forward.

To stay updated on the drop, visit Block Bar's official website.