Coinbase Announces Three Part Film Series Featuring Bored Ape Yacht Club

A large part of the NFT conversation in 2021 was around emerging characters and the future possibilities opened up by fresh IP. Now in 2022, a lot of the foretold integrations of NFT-native IP into popular culture are coming to fruition. One such example comes from Coinbase, who announced today that they are producing a trilogy of films featuring the Bored Ape Yacht Club and Apecoin, relying on the community to help craft the project.

Coinbase is celebrating and amplifying the BAYC community through a three-part film series, inviting newbies into the burgeoning NFT community alongside those who are already in the Yuga Labs network. Beginning today, Bored Ape owners are able to submit at degentrilogy.com for an opportunity to have their ape cast in the three (3) part adventure with ApeCoin.

“At Coinbase, we are dedicated to creating and supporting content projects that speak directly to our community and sustaining the culture of web3 innovation," said Coinbase Entertainment & Culture Marketing Director, William Swann, adding: As we aim to bring the next billion people into the crypto economy, we firmly believe that this interactive film series will act as a catalyst to serve that mission and help audiences understand the collaborative nature of web3. We’ve been inspired by the Bored Ape Yacht Club community and excited to invite them to co-create this film with us."

This move is part of a larger shift in the ecosystem, partially driven by Coinbase' impending NFT marketplace, which many view as a moment that will shake the landscape—onboarding more people into NFTs than ever before.

CEO of Yuga Labs, Nicole Muniz, said: “We’re seeing how NFTs are evolving to be vehicles of access and participation in networks, games, merchandise and now interactive entertainment. This is a breakthrough project and we’re excited to see how this shapes the future of Web3 for all communities.”

Bored Ape NFT owners can submit their ape through degentrilogy.com, where they will be reviewed by a film casting director.

If you're not a BAYC holder, don't fret. There will be opportunities for others to get involved as well, as the microsite will provide exclusive updates on the films as well as new products and features to further expand the experience—including story drops, surprises, sweepstakes, and easter eggs. The community of crypto natives and newcomers will have the opportunity to vote on their favorite ape’s storyline to collectively create a truly unique adventure.

2021 saw numerous projects announce future plans and utilizations of NFT tech. In 2022, we're finally starting to see these concepts come to life.