Mexico-Based Record Label Slowly Needs To Be On Your Radar

Boyd and Adrian start their convo with Boyd praising Adrian about Slowly being an all-Latino team and how they are bringing their artists' global attention while remaining authentic. “I think with everything that is happening in the industry and how young folks are being inspired, most of it is about being 'cool,' because they want to be an artist or a figure,” he tells Boyd before diving into the mission behind Slowly, and what he and his team are trying to build.

“For us, it’s different. It’s about art, and art is a form of expression. We just want to express ourselves. Everything we build, whether it’s music, design, etc., it’s an expression. I think that is what’s making people connect with us because we aren’t trying to look cool. For me, Slowly is about expressing yourself and living comfortably, and it just so happens we entertain while doing that.”

In addition to the music success, Abhir is also gaining national recognition, recently being featured in People Magazine. “Abhir is getting a lot of love, and Elina (owner of public relations company The Exclusive Agency) has been doing a great job. For those that don’t know, Elina is our main PR person, and with Abhir, his whole artistry gives a lot to the press/media because he is a whole figure. Abhir is not only a musician; he is cool, speaks fluently, and is an interesting person. That’s why he is a super artist!”