As an artist, showing off your authentic personality on TikTok is the number one way to grow when tied with organic strategy. From newcomers like Sadie Jean and Erica Banks to global stars like Olivia Rodrigo and Lil Nas X, they all have one thing in common - utilizing the reach that TikTok offers musicians. The same goes for Young Stoner Life Records’ Gunna.
If you’re not familiar with Gunna or don’t know too much about the artist, you need to tune in. He amasses an impressive twenty million monthly listeners on Spotify. In addition, he regularly collaborates with artists such as Drake, Lil Baby, Future, and Lil Uzi Vert, to name a few. The twenty-eight-year-old rapper hails from Atlanta, Georgia, and has been working on his craft since his first mixtape back in 2013.
Since then, Gunna has released chart-topping projects, such as Drip Harder with Lil Baby and singles like “Lemonade.” This has helped him amass millions of loyal followers across all social media platforms, including preeminent platforms like Instagram and TikTok. Currently, Gunna boasts an impressive 3.7 million followers on Instagram and 1.2 million on TikTok. Below, we dive into what drives his success on TikTok and what makes him stand out as we prepare for his mixtape Drip Season 4, which is dropping this Friday, January 7th.