According to Jacobs, she saw an opportunity to create a global movement with QCG, and he jumped at the chance when asked by Giangrande to be a co-founder and the CEO of the company.
"I have worked in marketing for most of my career, including recently as the founder of a culture-first branding agency LOOP, where I consulted for brands in sports, consumer products, tech, and other verticals. When Justin asked me to be CEO & Co-founder of Queens with him, I saw it as an opportunity not just to build a gaming lifestyle company, but to create a global cultural movement," Jacobs shared.
"I put my agency on hold, moved cross-country, and am now ALL-IN on elevating this industry through the lens of diversity, inclusion, and equity. It is truly anyone's game—and we are here to help each, and every Queen reach their career goals as a gamer and beyond."
Meanwhile, Giangrande shared that he came up with the company's concept after reading an article earlier this year that revealed nearly 50% of the gaming audience is female.
"I saw an article back in February posted by NewsZoo that said 46% of the gaming audience is female, and it blew my mind. At the time, I immediately took it to my friends (now partners) at Zoned Agency as they're the most endemic to the gaming space. I asked if it was true, and if so, 'Where is the prominent women's gaming collective in the industry?' To which they replied, 'It doesn't exist.'
The light bulb immediately went off in my head as it seemed like a no brainer to me; the gaming industry is huge from a cultural perspective, women drive purchasing habits, they're talented content creators, they're almost half of the audience, and yet no one is speaking to them. I began building the business model, putting together this incredible team of C-suite executives, including our CEO and co-founder Alisa Jacobs, and gathering a strong roster of gamers that would support our movement."